Any time you are dealing with someone’s money, that relationship needs to be built on trust. There’s no shortage of bad actors in the financial industry, and everyone has a horror story, which can make it harder for those of us in financial services to gain the trust of our prospective clients.
Fintech can help you build that trust by increasing transparency. When your clients can access their financial information from their personal computer, that creates a level of transparency that makes it easy for your clients to trust you.
It’s also worth noting that people these days are, not only more comfortable using technology in every aspect of their lives, but they have come to expect it. If you don’t give them the option of checking and managing their finances from anywhere with an internet connection, you’ll look suspicious.
Meeting people where they are will help you go a long way towards earning their trust. It’s a way of signaling to them that you’re a part of their tribe by showing you use the same tools they use. You hang out where they hang out. And we inherently trust members of our own tribe.
At Vertex, we firmly believe our ability to keep up with changes in the financial world and implement fintech when it makes sense to do so is one of the things that sets us apart in a crowded industry of financial advisors.
Our decision to partner with many independent financial services firms enables us to react quickly to changes in the industry while maintaining the resources of a larger financial services firm. We believe it’s the best of both worlds, and if you’d like to learn more about what that looks like, just reach out to ask. We are always here to help.
You can reach us at in**@********************rs.com.
